Think: Make an ad
How do you interest others in fairtrade chocolate? Devise an ad for Dubble. Watch the adverts on Dubble TV. Click here to watch the ads on the Dubble site.
Planning the lesson
This lesson involves devising, storyboarding and performing an ad for Comic Relief’s Dubble Fairtrade chocolate. It is based on a competition featured at www.dubble.co.uk, where you can find more background information and see other students’ work and final TV ads.
This lesson can be used instead of (or as well as) lesson 5B: Make a rap.
Talk about how students would persuade other students to buy Fairtrade. What do they think would grab the attention of other people of their age group? Explain that they are going to make an ad for Dubble chocolate and the benefits of Fairtrade.(back to top)
Tell students that they are going to devise a TV advertisement for Comic Relief’s Fairtrade Dubble bar that draws on the people they have met and the things they have learned.
Divide the class into groups of five or six and distribute Printout: Dubble Vision Challenge and Printout: Samantha Mumba’s Dubble ad storyboard. Go through the brief with the whole class and guide them through the storyboard.
Distribute Printout: Blank storyboard. Ask students to agree their storyline and then to divide up the work on the storyboard between them – for example, one pair can come up with the script, one pair the drawing and one the technical information.
Once they are happy with their storyboard they can allocate roles and practise acting out their ad.
Perform ads in front of class or in an assembly. (back to top)